Nikki Parkinson has been empowering women to feel good in their clothes and bodies via her blog Styling You for ten years!
Back then, Styling You was originally the online home for Nikki’s personal styling business, but that all changed when the former journo and fashion editor found herself building an online community and loyal following for her ability to discuss fashion in a friendly, approachable and honest manner.
Over the years, Nikki has cultivated a range of collaborations including an Ambassadorship with Birdsnest, Dermalogica, FRANKiE4 Footwear, Katies, Olympus Australia and Allianz Travel Insurance among many others. Her website still attracts more than 200,000 unique page views per month and her Instagram feed is a must-follow among the savvy and stylish professional set across Australia and internationally.
In 2014 Nikki released her first book Unlocking Your Style, then a year later Styling You was in the spotlight when it was named the micro business of the year at the 2015 Telstra Queensland Business Awards.
With these accolades it’s little wonder Nikki has been named one of the most influential women online.
In this episode of She Will Move Mountains, Nikki gives all the good dirt on what it’s like running a successful blog over ten years, plus we discuss:
- How technology has changed her business
- Why building a community is vital for success
- Her advice on how you can connect with a social media influencer and how to manage the start up phase of your biz,
- Plus which celebrity business woman she admires for changing the status quo in Hollywood..and more!
Listen to our conversation now below, then head over to iTunes and subscribe to She Will Move Mountains Podcast so you don’t miss an episode. While you’re there leave a comment and let me know what you loved learning the most from this chat.