If you are a writer, fashionista, foodie, creative, photographer or someone with a story to share, you may have started a blog and dreamed of it being a wonderful successful. But with more than 100 million registered blogs taking up Internet space, the road from blog to business is not always guaranteed.
For Connecticut-based Health Professional, Julia Dzafic, her blog Lemon Stripes started as a side-hustle in 2010 to share health and wellness tips with her friends. Fast forward to today, and the site attracts women from around the world who admire her style and smiles!
In Week Two of our In Her Shoes Summer Series, Woman Rising chats with Julia to find out about all the hard work that’s gone in to building a passionate loyal community and why blogging is never as easy as it seems.
Firstly, let’s get the facts:
NAME: Julia Dzafic
BUSINESS: Lemon Stripes
LOCATION: Connecticut (USA)
YEAR LAUNCHED: 2010
Q: What was your professional journey before starting your business and how did your biz concept spark?
I have a background in holistic health. I started my blog five years ago as a place to share healthy recipes and wellness tips. It’s merged into more of a fashion focus but I try to stay true to my roots and post 2 to 3 times per month about health and wellness topics, like overcoming insomnia or how to eat more greens.
Q: What gave you the confidence to dive in at the beginning?
My husband. He has been my number one supporter and biggest cheerleader from day one. He convinced me that my content was good enough to share with the world and pushed me to get started.
Q: What has been some of the biggest challenges you’ve faced since launch and what lessons came from the experiences?
I work full time in addition to blogging (at Nourish Snacks). My biggest challenge is getting it all done. I work all day, blog all night and try to make time for my friends and husband along the way. It can get exhausting but I somehow make it work!
Q: How important is following your intuition in business?
It’s everything. From design decisions to projects that I take on to relationships I build, I always go with my gut. I’m very in tune with my intuition so I tend to trust it.
Q: What is the key piece of advice you would provide others starting out?
When I first started blogging I said YES to everything. I went to every event, networked with every brand and blogger I could find. I made connections during that first year or two that have lead to serious growth and opportunity. When you first start out, prepare to hustle! The success will not magically appear overnight.
Q: What does it feel like to look back on what you have accomplished so far and know you have developed your own path?
I don’t do this enough but when I sit and think about it I’m baffled at how far I’ve come. It feels so good to see all of the late nights, the sub-zero photo shoots, and the blood sweat and tears that have gone into my blog return so much to me. My husband and I just bought our first home, which was thanks to, in part, to the success of my blog. Mind boggling!
- A biz system/program/platform you can’t live without: Head Space. It’s a once a day 10 minute meditation app. It keeps me sane and sets the tone for the day. Also, Instagram.
- What keeps you motivated (aka professional motto): GSD (Get shit done)
- Who do you admire in business: Jenna Lyons (Creative Director, J.Crew)
- When I started, I wish someone told me… How much work this would be
- One day I hope to… Write a book!