As a passionate and driven small biz owner, it is very easy to maintain a head-down-bum-up working mindset to ensure your beautiful business is fulfilling your personal and professional goals.
Yet, with such dedication to the cause, you could be subconsciously sabotaging your brand because you’re too busy working in your business and not on it, to stay one step ahead of the rest.
With that in mind, use the closing of 2015 as the perfect excuse to refresh and reboot your beautiful business from the inside out and set a clear path for the year ahead.
1. Review your online presence
How do your customers/clients see you?
Take time to review each digital platform you’ve engaged in to promote your brand and ask yourself, have my services or values changed since I first wrote this? For example, does the description on your Facebook page still reflect your business? Do you need to reconsider using Twitter if it no longer feels right? Does your website still reflect your mission or could the description do with a little TLC?
Spend quality time tweaking how your brand is perceived it to ensure it reflects your evolving professional direction.
2. Consider Your Hired Help
Whether this year has been your busiest to date, or you’re just starting out as an inspired business owner, you’ve no doubt worked with a support team to assist you build a brand you’re immensely proud of.
From your Accountant, to your Lawyer, Graphic Designer, Web Developer, Business Coach, IT support, or Marketing Guru, it’s natural to lean on the same people whenever you need extra work done, but are they still the right members of your team?
Reflect on each person’s role and ask, ‘What does my brand need now?’ Does each person you work with still align with my brand’s direction? Does their professional ethos and capability support your long-term vision?
Just because you’ve worked with someone before does not mean you have to work with them again, especially if you’ve previously felt something wasn’t quiet right.
If you no longer mesh well and want to work with someone else who ‘gets you’, don’t ignore those feelings out of fear of disloyalty.
As your business expands, it’s normal for your crew to change too. Make the decisions you need to now and avoid the ‘I should’ve known’ heartache later.
3. Refresh Your Mission
When was the last time you reviewed your business plan?
Just because you find it easy these days to roll with the punches and adapt your weeks to what needs to be done, doesn’t mean you can neglect your big beautiful dream.
Have another look. Does it still reflect your values, your professional mission and purpose? Do you still resonate with your ‘why’ on a deeper level or has your definition of success changed over time?
You may think you don’t have time to look at it just now, but imagine the internal confidence boost you’ll get when you know your business foundation is rock solid, while you’re knee deep in client admin, blog posts and new product launches.
4. Review Your Short-Term Goals
Do you have the next 6 to 12 months mapped out or are you waiting to see what happens?
If you’ve taken the time to refresh your mission (as per #3) then it’s time to ask if you’re on the right path to achieving it via your day-to-day tasks.
The most efficient way to do this is update (or create) your editorial content calendar, social media plans and big picture marketing campaign to seamlessly move your brand in the right direction.
5. Let Go Of Dead Wood
While it is important to reconsider your support crew, it’s just as vital to evaluate your list of clients and ideal customers. Ask yourself, “Do my clients reflect where I want to take my biz in the future?”
If you have confidence in your skills and ability but are in a rut working on projects that don’t excite you, then it’s time to lean in and let go of those clients who are only filling a space so you can pay rent that month.
Yes it’s terrifying, but imagine the customers you could be working with if you had space to welcome them. Did you really get in to business to feel unsatisfied with what you’re doing day-to-day?
6. Spring Clean Your Environment – Literally
We all know the benefits of letting go of negative mental clutter to make space for what we truly desire in life, now it’s time to do it literally and clean up your work station to recharge the energy around your business.
Wipe down all the common work surfaces, including your monitor and keyboard, clear out the overflowing desk draws, vacuum behind the desk, put your research books back on the shelf and trash the growing pile of post-it notes littering your laptop.
With a new clean space and recharged energy vibrating across your desk (or dining room table), you’ll feel refreshed and more focused on what needs to happen.
7. Sharpen Your Own Tools
While you were busy building your empire did you realise Snap Chat is rapidly growing as the latest trend in video messaging or have you looked in to creating a YouTube channel to maximise search engine results?
When you work tirelessly towards your business goals and client needs, it’s easy to push your professional development to one side. Instead, create time to invest in yourself.
Join the supportive networking group you’ve been considering; sign up to a new course or organise your own gathering of soulful sisters for an impromptu biz brainstorming session.
Getting together with like-minded ladies is a great opportunity to hear what others are going through and realise you’re not alone.
As Maya Angelou said, “I have learned that, I still have a lot to learn.”
Despite doing an awesome job running your own business and managing a family et al, be open to learning, growing and adapting as you need to and watch your business evolve in leaps and bounds as a positive side effect of your own personal and professional development.
8. Take Time Off
Let me guess, you’ve told yourself a million times you’ll take time out after you’ve completed a project; when your appointment book has a natural break in activity or once you put the final touches on that new product.
I’ve got news for you. When you don’t actively make something happen, you’ll always find another reason not do it.
Schedule a day off during work hours, disconnect from your devices, turn down the volume on your phone and remove yourself from your office/home/standard everyday space to completely recharge.
Your brain cannot keep going at the same rate it has all year and will benefit immensely from switching off from juggling the million balls you have going at the same time. Your business will also thank you for it when you return.
Let us know in the comments below, what is one thing you’ve been putting off in relation to your business but would love to investigate, implement or work on? And what do you think has been holding you back?