Did you know women are more likely to start their own business after having a child then return to their old job?
Thanks to the digital age we live in, it’s never been easier to set up a domain name, find affordable and reliable hosting, generate a logo on free designer software, secure some social media handles and start selling goods and services to an international audience.
Then BOOM! Another overnight internet sensation.
If only it was that simple.
In reality, creating a business is one thing. Building it, sustaining it and having it flourish as a full time career to support your dreams of freedom, flexibility and financial independence is another.
Just ask any female entrepreneur at the top of her game, and I can guarantee you she didn’t just fall there.
Regardless, we all hear about the endless small biz slog and #hustle. We know intellectually, it will be a huge undertaking, so if you’re ready to trade in your corporate pant suits for the couch and yoga pants, here are 6 signs I’ve come to learn that will place you in a good position to find success in your start-up:
- Your Product / Service Fills A Need – Think of all the entrepreneurs that started their business out of frustration. Richard Branson had the idea to start an affordable, low-cost airline when his plane was delayed and he needed to change flights immediately. Air B&B was started when the co-founders realised there was potential for travellers to bunk at houses not being used by their owners. Uber just took carpooling to another level. Your business doesn’t need to be on this scale, however at its core, the underlying reason why it was started in the first place usually comes from a I-can’t-find-it-anywhere-else-so-I-made-it-myself-context. A thriving business usually needs to find a gap in the market that can help make people’s lives better and you have the knowledge and expertise to make it happen.
- It’s Been On Your Mind – The concept of your business can strike at any given time, but it’s usually something you ponder and research long before handing in a resignation letter. Even if you do – on a whim – decide to set up a website and tell people you’re open for business while your new born is fast asleep, I’m guessing that idea has been burning under the surface for some time and you’re only just giving yourself permission to do it now. You business has legs when it’s been something you’ve considered for some time and feel, beyond all doubt, is the right move.
- You’ll Do It Differently – Perhaps your business is not as groundbreaking as Air B&B or Uber, that’s OK. The unique point of difference is YOU and how you intend to conduct the business. Your passion, desire, commitment and willingness to change HOW the business operates ensures that your business is different enough to warrant attention. When you find yourself questioning how others do it and know a better way to handle a situation or how to nurture customers, then this will fuel your business to another level.
- The Idea Scares You…In A Good Way – You can see your business vision off in the distance. You’ve connected with your ‘future self’ a thousand times and know that this is your way forward. This destiny scares the pants off you and you couldn’t be more ready and eager to give it everything you’ve got. A little gumption goes a long way because it’s this level of desire and need to create that will keep you moving forward through all the disappointments and stressful times. Embracing the unknown is an adrenaline hit and that’s OK.
- You’re Ready To Wear All The Hats – As a small business owner the likelihood of hiring a marketing team, full time graphic designer, business development manager and COO off the bat is slim to none, but you thrive in learning new skills and want to ensure the business is a success so you’re ready to ask for help in these areas and teach yourself enough to keep afloat. Let’s face it as a Woman Rising, you’re always trying to better yourself, so wearing multiple hats is not a big concern.
- You Can’t Imagine Life Any Other Way – Now you’ve had the idea, you’ve done some research and you can work your way around the early hurdles, you know above all else, that you can’t go back to ‘normal life’. It won’t be the same because you realise this business of yours is actually possible and you’re willing and ready to go. If you walk away now then you’ll regret not giving it a chance when you had the opportunity. Still not sure? Flip a coin. Heads: You stay. Tails: Take off and don’t look back. Either way your heart will intuitively know the answer no matter what the coin tells you. Do you have the courage to listen?
Want more inspiration and tips to build a business. Grab Woman Rising magazine, Issue 4: Money & Mindset now available.
*Blog image by AshleyBrookeDesigns